Webloyalty: Social Media’s Impact on Brand Loyalty
Brand loyalty used to rely on the will power of the consumer in staying loyal to the brand. Digital marketing and particularly social media has led to the facilitating of two-way communication that is...
View ArticleThe Consumer Purchase Funnel: from browsing to buying
This week the Webloyalty team discusses the consumer’s path to purchasing online after having reviewed some research that showed that the rapid growth of digital retail channels is slowing down the...
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